Sightglass is a small-batch California coffee brand. As part of their 2022 holiday campaign, I helped them craft new product messaging for their site, social media, and email campaigns.
Site
I came up with bundle names and product copy to increase Sightglass’ site AOV during the holiday season. I also wrote product copy for their new half-caffeinated coffee blend, Microdose.
I wrote social media captions and email campaigns to promote Sightglass’ Microdose and Winter Solstice launches.
