Inspired by the French ethos of pleasure and restraint, De Soi is a range of non-alcoholic apéritifs made with natural adaptogens. As part of the brand’s in-house creative team, I worked closely with co-founders Katy Perry and Morgan McLachlan to develop the brand identity and voice from inception through launch.
Brand Identity & Voice
In partnership with De Soi’s VP of Brand and Senior Designer, I took inspiration from the French New Wave movement to craft a discerning brand voice, target consumer, and positioning.
Product Identity, Packaging, & Site
After conducting a competitive analysis and thorough market research, I conceptualized the product names and packaging copy for De Soi’s premier SKUs: Golden Hour, Champignon Dreams, and Purple Lune.
I also wrote all site copy, including PDPs, banners, FAQs, and more, striving to educate and engage customers at every turn.
I wrote captions and helped source imagery for De Soi’s Instagram with one goal in mind: put the fun in functional.
