A spirits brand at its core, AMASS makes premium botanics for modern life. As Associate Brand Manager, I helped AMASS grow from a single-SKU gin company to a full-fledged lifestyle brand, developing the identity of 15+ products across personal care, cannabis, and beverage.
Product identity was a big part of my work at AMASS. From hard seltzers and spirits to candles and hand sanitizer, the brand rolled out 17 new products during my time there. I had a hand in naming all of them, writing the product copy for each.
Product Identity & Packaging
Email & Paid Ads
As part of AMASS’ initiative to increase DTC sales, I wrote copy for paid ads, email campaigns, and drip flows, generating an above-average open and click-through rate.
